BETHARD
Campaign: I BET ZLATAN CAN'T
Film; Concept; Social Media Content
Agency: The Amazing Society
Concept & Art Direction: Tiago Oliveira
Copywriter: Jonas Touqan
Film/Edit: Gabriel Tiedtke
Project Manager: Tim Sajdak
Stockholm, Sweden
Brief:
- To create engaging content with Zlatan for Bethard’s Social channels.
- Relate it to sports and betting as much as possible.
- Further strengthen the connection between Bethard and Zlatan.
- Increase Bethard social media channels traffic
Challenge:
To advertise a betting company in a country with so many restrictions against betting industry like Sweden.
Concept:
People use the expression “I bet you can’t” in everyday life. Naturally, For fun, without being related to betting.
So we will did the same.
And by doing that we will indirectly connected our brand with our customers talking about betting without sounding like we were.
Idea:
Zlatan fans “bet Zlatan can’t” do something to challenge him via social media. Zlatan will prove them wrong. Or not.
Photoshoot
©Tiago Oliveira 2023