My name is Tiago Oliveira and I am a Creative Director/Art Director from Brazil based in Sweden,
with almost 20 years of professional experience in global advertising agencies and in-house teams
across Europe, Latin America and the Middle East, specialised in content creation, brand development,
and leading cross-functional creative teams working across digital, social, experiential, and traditional media.
Passionate about innovation, AI-powered creativity, and new challenges.
- Creative Direction & Leadership
- Content & Brand Strategy
- A.I. Enhanced Creative Solutions
- Digital & Social Media Campaigns
- Cross-Platform Content Design
- UX/UI & Experience Design
- Project Management
- Team Development & Mentoring
WORK EXPERIENCE
H&M - GLOBAL HEAD OFFICE
Global Creative Lead - Experience Design
Stockholm - Sep 2022 - Oct 2025
EPIDEMIC SOUND
Growth Creative Strategist
Stockholm - Mar 2021 - Sep 2021
THE ABSOLUT COMPANY
Senior Art Director
Stockholm - Feb 2022 - Aug 2022
THE AMAZING SOCIETY
Senior Art Director
Stockholm - Feb 2017 - Feb 2021
SPRICE
Creative Director
Stockholm - Nov 2021 - Feb 2022
ADABISC FUTURE QATAR
Senior Art Director
Qatar - May 2016 - Dec 2016
Additional Experience as Art Director
in São Paulo, Barcelona and Turin.
2006-2016
Clients: H&M, Absolut Vodka, Kahlúa, Epidemic Sound, Panasonic, LG, Lancia, Fiat, ICA, Huwaei, Warner Bros, Claro Telecom, ESPN, Valio, British American Tobacco, Bethard among others.
EDUCATION
HYPER ISLAND
Leading Teams (Online Course)
Stockholm - 2021
IED – ISTITUTO EUROPEO DI DESIGN
Creative & Art Direction
Spain & Italy - 2005 – 2009
UNIVERSITÀ DEGLI STUDI DI MILANO
Language Mediation & Intercultural Communication
Milan, Italy - 2002- 2004
UFRJ – SCHOOL OF FINE ARTS
Bachelor in Sculpture
Rio de Janeiro, Brazil - 2000 – 2002
AWARDS
Convrt
- Light Rope for H&M - Finalist, 2023
- Digital Signage Solutions - Finalist, 2023
El Ojo de Iberoamérica
VEJA MAGAZINE - Film Shortlist, 2011
Art Director’s Club Italy
- ESPN CLASSICS - Gold (Outdoor & Print), 2008
- SAN PATRIGNANO - Bronze (Guerrilla), 2008
TESTIMONIALS
MIKAELA LARSSON
Concept Experience Director - H&M HQ
"Tiago and I worked together while installing our first and second iteration of smart fitting rooms and in other initiatives regarding screens and digital experiences in store.
We work very well together, making sure that we get the correct tech in place but also provide the correct experience that we had aimed for. Tiago is a super creative person who drives and set clear visions for the teams he is involved with - not afraid to go beyond to get the things done - something I appreciate.
I think his mindset and visionary way to drive explorations forward is motivating and always lead with heart and vision.
Tiago keeps the entrepreneurial spirit, pushing people and project to reach high levels. He's also really much living the one team value where he collaborate, invite and share his knowledge for others to learn."
ERIK NORDQUIST
Head of Digital Innovation -Omnicom Media
"Tiago was a key player during my time at Epidemic Sound when it came to conceptualising and producing dynamic and modular advertising content as part of our cross platform global localisation efforts.
He's a great collaborator, a blast to work with and he gets things done. Not only done, but done great. Cross platform and objectives. He was, and continues to be, an inspiration for me and I hope I'll get the opportunity to work with him again."
BIANCA FRANKLIN
Music & Culture - H&M HQ
"Tiago has the ability to blend innovative thinking with a deep understanding of brand's identity has played a crucial role in shaping engaging and impactful in-store experiences.
Tiago has an exceptional eye for detail and a keen understanding of how creativity can enhance the customer journey. His work in retail activations has consistently elevated H&M's presence, making our stores not only a place to shop but a space that inspires and connects with our customers. His collaboration with cross-functional teams has been instrumental in ensuring that creative concepts translate seamlessly from idea to execution.
Beyond his talent, Tiago is a dedicated and inspiring team player who approaches every challenge with enthusiasm and a solution-oriented mindset. His passion for creativity and commitment to excellence make him an invaluable asset to the team.
I highly recommend Tiago for any opportunity where creative leadership, strategic execution, and innovation are valued."
CECE TSENG
Senior Technical Project Manager - Outform*
"I worked closely with Tiago during the first generation of the Social Fitting Room for H&M, including the animation and LED rope installations that were part of the In-Store experience in Barcelona.
As a new concept, the project came with technical complexity, cross functional coordination, and evolving requirements.
Throughout the process, Tiago showed a strong sense of ownership and a genuinely collaborative mindset. He took the time to understand both the creative vision and the technical realities behind it, which made alignment across teams much more efficient. It felt like shared ownership of the outcome rather than separate workstreams.
His ability to balance creative ambition with practical execution helped move the project forward with clarity and confidence.
He is also simply easy to work with, which makes a real difference in complex projects.
I value the partnership we built and would gladly work together again.”
*Outform was an external supplier who partnered with H&M on several projects.
JONAS TOUQAN
Head of Strategy & Partner - Avantime
I worked with Tiago as his closest manager. Tiago is a very skilled Art Director and conceptual thinker with great design craftmanship.
He always delivers fast and on point. I can sincerely recommend him to any company or agency.
JULIANO LAU
Creative VP - Score Group Brasil
"As Tiago's former direct manager, I can recommend him for several reasons:
Professionally, he is an outstanding Art Director—creative, innovative, and determined.
He has a broad and rich repertoire, which allows him to handle various demands with ease and efficiency, consistently achieving high approval rates.
Personally, he is an extremely pleasant person, with a great temperament and, most importantly, someone you can trust completely.
A great guy."
JEREMY PABLO
Architect / Store Designer - H&M HQ
"I and Tiago worked on numerous stores projects for Germany.
We worked on complex projects with new features that needed attention for details and contents planning. Tiago is a colleague that always acts on the request. Ensuring that all items in our projects works well.
He is a good planner and proactive professional. He also has positive energy and trying to think out of the box. He is always calm and a good problem solver! He embodies the values of keeping things simple and has an entrepreneurial mindset.
He always assess the situation where he can support and solve any issues in the projects. He also gives feedback and ideas if necessary."
ALAN YUAN
Businnes Developer - H&M HQ
"Tiago always comes with ideas and a new perspective on how to communicate our visual message to our colleagues across the regions. He is not afraid to question why and always offers a view point for those who may just be at the beginning of their visual journey in store.
Tiago has been a great support as he has a wealth of knowledge in creative/art directing, we could benefit greatly from him sharing and taking lead in new ways to output information to our visual community.
He is always straight forward and willing to share ideas with the group, in meetings or individually. He is a team player and made me feel welcome when I first joined the team"
PABLO DIAZ
Global Comms - H&M Group HQ
"Tiago is a fun and easy going person with great social skills, but also possesses a high level of expertise in his craft. You can really tell he has a vast level of know how and skills when it comes to filming, editing and graphic design. He is also really fast at getting videos with complex tasks on tight time restraints.
On all projects he has come in well prepared knowing exactly what he wants from each shot.
A level of professionalism I have never seen before at H&M when it comes to video recordings.
All and all I can say that Tiago is a really capable, professional and fun person to be around, and it is an absolute pleasure to work with him.”
If you need help with fresh ideas, concept, strategy and design
or if you just wanna be in touch, send me a message and let's talk! :)
Tiago Oliveira
hello@tiagois.me
LinkedIn ↵