My name is Tiago Oliveira and I am a Creative Director/ Art Director from Brazil based in Sweden, with more than 17 years of professional experience in global advertising agencies and in-house teams across Europe, Latin America and Middle East, specilised in content creation, brand development, and leading cross-functional creative teams working across digital, social, experiential, and traditional media.
Passionate about innovation, AI-powered creativity, and chalenges.
Some of the clients I've worked with:
Testimonials
Concept Experience Director - H&M Head Office
"Tiago and I worked together while installing our first and second iteration of smart fitting rooms and in other initiatives regarding screens and digital experiences in store.
We work very well together, making sure that we get the correct tech in place but also provide the correct experience that we had aimed for. Tiago is a super creative person who drives and set clear visions for the teams he is involved with - not afraid to go beyond to get the things done - something I appreciate.
I think his mindset and visionary way to drive explorations forward is motivating and always lead with heart and vision.
Tiago keeps the entrepreneurial spirit, pushing people and project to reach high levels. He's also really much living the one team value where he collaborate, invite and share his knowledge for others to learn."
Head of Digital Operations Innovation -Omnicom Media Group
"Tiago was a key player during my time at Epidemic Sound when it came to conceptualising and producing dynamic and modular advertising content as part of our cross platform global localisation efforts.
He's a great collaborator, a blast to work with and he gets things done. Not only done, but done great. Cross platform and objectives. He was, and continues to be, an inspiration for me and I hope I'll get the opportunity to work with him again."
Music & Culture - H&M Head Office
"Tiago has the ability to blend innovative thinking with a deep understanding of brand's identity has played a crucial role in shaping engaging and impactful in-store experiences.
Tiago has an exceptional eye for detail and a keen understanding of how creativity can enhance the customer journey. His work in retail activations has consistently elevated H&M's presence, making our stores not only a place to shop but a space that inspires and connects with our customers. His collaboration with cross-functional teams has been instrumental in ensuring that creative concepts translate seamlessly from idea to execution.
Beyond his talent, Tiago is a dedicated and inspiring team player who approaches every challenge with enthusiasm and a solution-oriented mindset. His passion for creativity and commitment to excellence make him an invaluable asset to the team.
I highly recommend Tiago for any opportunity where creative leadership, strategic execution, and innovation are valued."
Creative VP - Score Group Brasil
"As Tiago's former direct manager, I can recommend him for several reasons:
Professionally, he is an outstanding Art Director—creative, innovative, and determined.
He has a broad and rich repertoire, which allows him to handle various demands with ease and efficiency, consistently achieving high approval rates.
Personally, he is an extremely pleasant person, with a great temperament and, most importantly, someone you can trust completely. A great guy."
Global VM Business Developer
H&M Head Office
”We had a fantastic collaboration and his creativity, professionalism, and attention to detail truly made a difference in the final product. I especially admire how he was able to take complex concepts and present them in such an engaging and easy-to-understand way for the audience.
Tiago’s ability to work together so seamlessly and your willingness to share ideas made the process smooth and enjoyable. The way he helped shape the content and provided valuable input at every stage really stood out. It's clear that his dedication to delivering high-quality work is a priority, and it shows in the outcome.
He did an excellent job breaking down complex ideas into digestible pieces, and his willingness to collaborate and share ideas made the process very smooth. His communication throughout was clear and consistent, which made everything flow seamlessly. I also really appreciated how proactive he was in suggesting improvements and making sure the project stayed on track.
I've seen firsthand how he prioritised collaboration and inclusivity, always ensuring that everyone's input is heard and valued. He has been an excellent role model for teamwork, offering support and encouragement to others.
Tiago’s commitment to integrity also stands out - he is always transparent and honest, even when facing challenges, and that really sets a great example for others."
Head of Strategy & Partner - Avantime
I worked with Tiago as his closest manager. Tiago is a very skilled Art Director and conceptual thinker with great design craftmanship.
He always delivers fast and on point. I can sincerely recommend him to any company or agency.
Digital Productions Expert
Global Comms H&M Group HQ
"Tiago is a fun and easy going person with great social skills, but also possesses a high level of expertise in his craft. You can really tell he has a vast level of know how and skills when it comes to filming, editing and graphic design. He is also really fast at getting videos with complex tasks on tight time restraints.
On all projects he has come in well prepared knowing exactly what he wants from each shot.
A level of professionalism I have never seen before at H&M when it comes to video recordings.
All and all I can say that Tiago is a really capable, professional and fun person to be around, and it is an absolute pleasure to work with him.”
Architect / Senior Store Designer - H&M Head Office
"I and Tiago worked on numerous stores projects for Germany.
We worked on complex projects with new features that needed attention for details and contents planning. Tiago is a colleague that always acts on the request. Ensuring that all items in our projects works well.
He is a good planner and proactive professional. He also has positive energy and trying to think out of the box. He is always calm and a good problem solver! He embodies the values of keeping things simple and has an entrepreneurial mindset.
He always assess the situation where he can support and solve any issues in the projects. He also gives feedback and ideas if necessary."
Businnes Developer - H&M Head Office
"Tiago always comes with ideas and a new perspective on how to communicate our visual message to our colleagues across the regions. He is not afraid to question why and always offers a view point for those who may just be at the beginning of their visual journey in store.
Tiago has been a great support as he has a wealth of knowledge in creative/art directing, we could benefit greatly from him sharing and taking lead in new ways to output information to our visual community.
He is always straight forward and willing to share ideas with the group, in meetings or individually. He is a team player and made me feel welcome when I first joined the team"
Business Expert - H&M Head Office
"Tiago has a great eye for details and an aesthetic feeling that really improved the final result and his knowledge for upskilling other colleagues in the team.
He is a straightforward and open-minded person. He is not afraid to say what is on his mind and express his opinion.
He's a happy person that contributes to the great team spirit we have"
If you need help with fresh ideas, concept, strategy and design
or if you just wanna be in touch, send me a message and let's talk! :)
© Tiago Oliveira 2025
+46 76 314 24 45
hello@tiagois.me
Currently based in Stockholm.