GRAPHIC DESIGN / ART DIRECTION

AL WAHA

As Senior Art Director, I was commissioned to create a new brand identity for Al Waha, one of Qatar's largest poultry companies.

The solution fused culture and symbolism: a chicken silhouette embedded within the Arabic lettering of the word Al-Waha.
The design was crafted to be equally relevant for both Western and Arabic readers: one immediately sees the animal, the other first reads the word, and only then discovers the shape within it.

To ensure the concept worked across both cultures, the solution was tested with Arabic-speaking colleagues before finalising, a small but essential step in making the dual-reading truly land.

The result was a layered, cross-cultural identity that felt both locally rooted and internationally accessible.

Doha, Qatar.

Tiago Oliveira

hello@tiagois.me
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