AL WAHA
Brand ID; Packaging
Agency: Adabisc Future
Art Director/ Designer: Tiago Oliveira
Doha, Qatar
Background:
Al Waha is one of the biggest poultry companies in Qatar.
Brief:
To create a new logo for the company and pack designs.
Solution:
Create a chicken shape hidden in the logo made by the arabic word "Al-Waha". The intersting thing is that the chicken shape clear seen directly by western people when arabic readers understood it in a second step.
Old logo
New logo
©Tiago Oliveira 2023