CONCEPT CREATION / ART DIRECTION

ENDZAP

Endzap, Mylan’s global skin tag removal product, required a campaign adaptable across markets. We developed a film, print,
and BTL materials built around a universal insight: society continues to evolve toward greater self-acceptance,
and no one should feel ashamed of their body or its marks. The idea presented two parallel realities, both equally valid
—one where you choose to remove the skin tag, with Endzap as your solution, and one where you embrace it and feel confident as you are.
The campaign celebrated choice and encouraged people to feel good about either decision.

Stockholm, Sweden

Tiago Oliveira

hello@tiagois.me
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