ENDZAP
Campaign: REMOVE IT. OR NOT.
Film; Print; BTL; Social Media
Agency: The Amazing Society
Art Director: Tiago Oliveira
Copywriter: Henrik Jansson
Project Manager: Markus Björk
Stockholm, Sweden
Background:
Endzap is a pharmaceutical product from Mylan and it is a skin tag removal. The product and brand wortks globally with some local adaptations.
Brief:
To create a film and develop Print ads and BTL material from it to run a campaign that could be understood globally.
Concept:
Nowadays society has evolded and need to evolve more towards acceptance of our ownselves. We shoulnt feel ashamed of our bodies and marks and thats the main core of that campaign.
Idea:
To show people two alternate realities. Both are fine and right. In one of them you decided to take of the skin tag and our product is here to help you with that. On the other, you feel fine with it and decide to keep it. And we encourage you to feel good with that decision too.
Double page print
BTL - Wobbler
©Tiago Oliveira 2023