EPIDEMIC SOUND
Campaign: Video Performance Ads
Creative Direction; Film; Concept; Social Media Content
Agencies: Parapix and Chimney Group
Creative Direction: Tiago Oliveira
Copywriter: Kim Winter
Project Manager: Erik Karlsson
Creative Strategy: Tiago Oliveira
Film/Edit/Ideation: Parapix and Chimney Group
Stockholm, Sweden
Role:
To work as Epidemic Sound's Creative Director and Creative Strategist, responsible on keeping the quality of all phases of the work (pre-production, shooting and post-production) as well as guarantee that all brand guidelines will be respected and followed by the agencies hired to create and shoot the films.
Challenge:
- To create engaging content that would become performance sponsored ads to promote Epidemic Sound on social media channels.
- Make films maximum 4 sec long each.
- All films will be applied to 'Smartly', a tool which combines and randomizes videos, texts and music creating endless options to be used as performace ads on social media channels.
Concept:
To create films with different style and crafts that could communicate and be identified by Epidemic Sound's plural audience.
Behind the scenes
Behind the scenes
©Tiago Oliveira 2023