CONCEPT CREATION / ART DIRECTION

ESPN CLASSICS

ESPN Classic is a cable channel dedicated to legendary matches and sports icons from the past.
To promote its collection of classic tennis matches, we created a campaign that replicated the audience’s
instinctive movement during a live game—their heads turning back and forth with every rally.
This simple but powerful idea immediately evoked the thrill of watching tennis,
while connecting viewers emotionally to the timeless matches ESPN Classic brings back to life.


AWARD: Gold (Outdoor & Print) - Art Director's Club Italy

Turin, Italy.

Tiago Oliveira

hello@tiagois.me
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