CONCEPT CREATION / ART DIRECTION 

KAHLÚA BAKES

To showcase Kahlúa as a versatile baking ingredient, we developed a series of social media films called " Kahlúa Bakes"
designed to navigate the strict limitations of alcohol promotion online. Rather than presenting standard recipe tutorials,
we crafted playful and visually engaging content that conveyed the essence of the ingredient and the delicious final results.
The films sparked curiosity and drove audiences to Kahlúa’s website, where the full step-by-step recipes were revealed.

Stockholm, Sweden

Tiago Oliveira

hello@tiagois.me
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