CONCEPT CREATION / ART DIRECTION

NEYMAR FOR LUPO

The brief was to create films promoting Neymar as the newest face of Lupo. The main challenge lay in showcasing him
wearing socks without any connection to sports, since his contract with Nike prevented him from appearing in clothing tied
to athletic performance. The solution was to position Neymar in stylish, lifestyle-driven scenarios that emphasized fashion,
personality, and attitude—highlighting Lupo’s products in a fresh, non-sport context while still leveraging his star power.


São Paulo. Brazil.

Tiago Oliveira

hello@tiagois.me
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