GRAPHIC DESIGN / ART DIRECTION

SALAM STORES

As Senior Art Director, I was commissioned to develop a full brand refresh for Salam- the Middle East's most prestigious luxury and consumer products retailer, based in Doha, Qatar.

The project involved an in-depth research phase studying how leading luxury and lifestyle brands globally were approaching their visual identities,
before developing a creative direction that honoured Salam's heritage while giving it a confident, modern edge.

The result was a colour-led identity that positioned Salam as a brand in its own right, distinct from the luxury labels it carries.

Doha, Qatar.

Tiago Oliveira

hello@tiagois.me
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