CONCEPT CREATION / CREATIVE DIRECTION / UX-UI DESIGNER
H&M VIRTUAL MANNEQUIN
The project used a 4K 3D illusion screen to present outfits and styles in a dynamic, immersive way—making viewers perceive
the models as if they were right in front of them. We produced shoots of H&M garments that balanced realism with inspiration,
tailored to the behaviors of a digitally savvy audience.
The goal was clear: to attract and engage young women and ensure H&M’s continued relevance as a fashion brand of tomorrow.
H&M Store: Passeig de Gracia, Barcelona (Spain)
Tiago Oliveira
hello@tiagois.me
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